On the weekend celebrating our nation's independence, Coke Zero shows that it bleeds caffeinated (yet non-caloric) red, white and blue. If any one of the Coca-Cola sponsored drivers wins this weekend at Daytona then everyone in America wins a free Coke Zero. You will just need to visit CokeZero.com and print out a coupon...so really its for everyone in America with internet access. But still, America, how can you beat that? Cheer on Tony Stewart, David Ragan and Greg Biffle (they are on my fantasy NASCAR squad).
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Prevailing Winds of Advertising
Remember those kids in Trigonometry who got excited when the teacher would throw "cosine" into an equation? Their faces lit up, their eyes widened, and their hearts raced with anticipation as they were about to dive into a challenging problem. I wasn't one of them. I was busy turning my pencil into a spaceship and drawing planets and asteroids on my notebook for it to explore.
In other words, there's a lot of things I don't understand. At Renegade, I'm surrounded by super-geniuses who spend half their day working on the next great marketing campaign and the other half splitting atoms ... with their minds. Rob is one of, if not the the ultimate, super genius here at Renegade. He pointed me toward this article regarding the web replacing newspapers as the largest ad medium. I started reading it, but by the second paragraph I began wondering who would win in a fight, Smokey the Bear or McGruff the Crime Dog.
In truth, the article is rather insightful about advertising forecasts and where things are headed. And if it's too much for your feeble little mind to comprehend, just stare at the image of the adorable kitten I've added to this post.
Build-A-Car
We have all, at one time or another, walked into one of those Build-A-Bear Workshops where you spend an hour waiting on line and stuffing an animal which will thoughtfully be given to your kid or spouse, who will spend all of 15 minutes doting on it before diverting their attention to other matters. But if you want to spoil yourself on something more luxurious, may I suggest Build-A-Nissan? This is the vehicular dream version of Build-A-Bear, complete with color and accessory picking. And if you have completely fallen in love with your creation, you can even get a quote at the end of the building process. My baby is the image that you see up there, but I don't think that it would look attractive if my plush seats were covered with all of that bear stuffing inside.
Down with the Sickness
The amount of Purell I put on my hands on a daily basis has destroyed at least five layers of my skin. Between the subway, the bathrooms, and volunteering at the Ebola research facility, germs are all around me. I just don't like to be reminded of them.
And we've all felt the spray. That sprinkling of water you want to attribute to a light morning mist, but more likely flew out of the mouth of the guy standing next to you on the subway following his seemingly exaggerated sneeze. A Brazilian company has zeroed in on this phenomena and created ads where water vaporizers mimic "explosive" coughs and sneezes. The tagline reads "Flu is in the air."
It's worth noting that Sao Paulo has banned all outdoor advertising as it contributes to visual pollution. The creators of the ad worked around that challenge and came up with the effective and fun campaign.
(Via Creative Social Blog)
Did They Ever Find the Beef?
I have a serious aversion to television commercials. Those damn buckets of KFC Crispy Strips are keeping me from witnessing another self-important television special from Oprah. How am I supposed to see how she created a learn-to-read center for disenfranchised ragweed allergy sufferers when I have to sit through three minutes of Pontiac Commercials? I'm only human.
Luckily, my DVR (aka: the item in my apartment to which I've bequeathed all my possessions, including a limited edition autographed Debarge LP and my girlfriend) allows me to skip all those commercials. You may start viewing Lost at 10, but I opt to head to the "worst island imaginable" at around 10:15 in order to skip over the commercials. Yet sometimes shows slip through the cracks. I gave Heros an early cancellation prediction and never watched it. I've realized the error of my ways and have been slowing catching up on past episodes via NBC Rewind. They make me sit through 3-4 commercials an episode, a good price to pay for television at my fingertips.
This could be the future of advertising for television ... give people any show they want at whatever time they want, and I'm sure they'll happily watch a few commercials for the convenience.
When Bad Ads Happen to Good People
You know that feeling when you're girlfriend is having a night out with friends, your best option on your DVR is a re-run of The Hogan Family, and that Thomas Pynchon novel is acting more like a doorstop than a book? You're all alone in your apartment and that Failure to Launch DVD is just staring you in the face waiting to be viewed? You put on some chamomile, light some candles, and prepare to dive into non-stop Matthew McConaughey/Sarah Jessica Parker hilarity. Suddenly, you're confronted by a five-minute commercial slapping you in the face repeatedly and calling you a pirate.
"But I bought this DVD at Best Buy!" you say, while attempting to dry your never-ending tears. The MPAA has taken a cue from the Patriot Act and assumed that everyone's a suspect. Many DVDs, bought through entirely legal channels, have a stern warning at their start explaining the lengthy prison sentence you'll most likely endure as soon as your pinky hits that download button. What this does is reduce the value of the item you've already paid for and becomes nothing more than an expensive lesson in preaching to the choir.
At left, you'll notice an image created by Broken-TV that illustrates, quite accurately, the frustration that most legal consumers experience when treated like malefactors. (Sorry for the curse words).
Red Faced Jet Blue
The perfect airline makes perfect mistakes. Jet Blue, long the shining beacon of hope in this time of meal-less, delayed, and over-priced airlines, made its first misstep last week. Staring into the face of a giant ice storm, Jet Blue chose not to cancel their flights, which is standard practice, but to create incredibly long delays for their customers, which lead to many planes waiting on the tarmac for over 9 hours. They made a mistake, but they're taking a different approach in how they're dealing with it. They're admitting that they screwed up, and with their stock dropping 6 percent in early trading Tuesday morning, they're ready to make amends.
According to CNN.com, Jet Blue has created a Customer's Bill of Rights. The document outlines compensation to customers who are affected by airline caused delays. While it doesn't solve the problems that plagued the airline last week, it is a smart move by a company that understands happy customers are the key to a successful business.
Success is Calling
Want a quick way to increase your stock? Announce the release of a product that everyone (including me) has been waiting two years for. It also helps if your company has a reputation for innovative products. That's just what Apple Computer, Inc. did today when they unleashed their iPhone on the world. Unfortunately, this doesn't bode well with other phone manufacturers. Apple's stock rose
by almost $6 in afternoon trading spurred on from their announcement. Palm and RIM, the makers of the Treo and Blackberry respectively saw almost an equal decline in their stock price. 
All this for a product which won't be released for another five months and just about no one has seen.
BuzzMW
Sometimes, the best way to generate buzz about a product is to confuse people. Show them some random images or movies and let them speculate. The "BMW Product" has started spreading its way across the internet, leaving plenty of gadget geeks bewildered as to its purpose.
Scheduled to be released later this month, the device has been rumored to be an Mp3 player, a GPS, and a Mr. Fusion*. Still, the prospect of BMW possibly launching products outside of their luxury sports cars is intriguing. Stay tuned on this one.
*OK, I think it's a Mr. Fusion.
PS Punk'd
In this age of user generated content, is it any wonder that corporations are trying to stake their claim on this ever-growing market? While there have been some excellent examples of companies producing spots on YouTube which "lightly" feature their products, HP's FingerSkilz comes to mind, sometimes things go very, very badly as was the case with alliwantforxmasisapsp.com. (The site, thankfully, has since been taken down. The Consumerist took all of the original files and uploaded the site here for your amusement.)
Created by Sony to promote their Playstation Portable gaming device, the site was designed to look like it was created by a fan. However, a rap on the site by "Cousin Pete" led folks in the gaming community to question the site's authenticity. Adding insult to injury, the "creators" of the site, when asked about their connection to Sony, replied with this comment:
"We don't work for Sony. And for all you dissin' my skillz I'm down for a one on one rap off or settling it street stylez if you feel me playa."
Not only were they trying to pull a fast one over on the public, they assumed their audience had just lost a spelling contest to Ali G and had the cognitive reasoning abilities of an oyster. If you're looking for a good idea, create content-heavy and fun sites, but don't deny where they come from. Someone will always find out.
Got Diesel Fumes?
The City of San Francisco needs to lighten-up their overly-stimulated olfactory senses. What's better than the smell of freshly baked cookies? Absolutely nothing. Not even kittens playing with yarn or smiles on children's faces can compete. The smell of cookies can prevent war AND fix the Ozone layer. Which is why I'm amazed that the forward thinking city of San Francisco has removed the innovative "smell billboards" for the Got Milk? campaign from their bus stops. (This is also the city that banned the environmentally friendly Segways from its sidewalks.)
The ads release what's called MagniScent into the air reminding bus riders that nothing goes better with cookies than a nice tall glass of milk. However, due to the chemical sensitivities of others, the Municipal Transportation Authority requested that they be taken down. It looks like San Franciscans prefer the smell of diesel fumes and urine to the heart warming and mouth watering smell of cookies.
A Run for Your Money
Who else is glad that advertising and branding have merged, and the whole huge machine has taken a turn toward consumer satisfaction? The world is definitely a better place for it. One company at the forefront of those changes is Nike, which is all about tapping into runners' needs and then solving them. First it was the Nike+iPod gear, and now this. Nike is taking a van around to running events, roads, and parks in Europe where passers-by can stop and take a test run with an
y of hundreds of pairs of Nike sneakers. The kicker? The Nike rep is not allowed to sell anything, so it's all about the experience.
It's beginning to look a lot like Starbucks ...
Starbucks is going all out for the holiday season. If you have eyes, you've seen the holiday-themed red and white cups, decorations, and even seasonal flavors that this coffee megabrand offers during the winter months. To extend the reach of their brand from food and POS, Starbucks also has a couple of guerilla marketing tactics to bombard city-dwellers with good caffeinated cheer.
The first? An effort that spans Denver, Washington, and Portland that consists of this:
If you see this car, stop the driver and alert him/her to the misplaced cup, and receive a free cup of coffee!
The second effort involves something called a Cheer Pass, a pass-it-along, trackable good deed promotion.
The coffee company hopes that these internet-trackable cards will not only promote the Starbucks name, but also inspire people to make this season a little merrier. 
The Uniqlo experience
I'm a bit late to write this, but brands hoping to launch a new product in an already over-saturated market should take a few pages from the Uniqlo book on how to do it right. It started with a pop-up store to test the waters. Then 5 shipping container stores strategically scattered around the city, brilliant in that they could be transported on the back of a truck and simply unloaded. Finally, a couple weeks ago Uniqlo opened the doors of its 36,000 square-foot mega-retail store on Broadway. I went to check it out last weekend and man it's huge!
Take a look at the attention to detail of every single molecule of the Uniqlo brand, from the red-threaded binding and paper-stock of its free 'zine, to the T-shirt design project, to the website, to the store design by Wonderwall's Masamichi Katayama, famous for designing all the Bape stores. Okay. I won't comment on Bape as a label, but admit it, the stores are pretty impressively designed. And it's an incredibly strategic move to align the brand with good design, especially since in the UK and Japan, Uniqlo has the equivalent reputation of Old Navy or Gap. Check out the store and pick up one of the Uniqlo "Papers." It has $15 discount coupons, and some pretty great interviews with Glenn O'brien(TV Party), Kim Gordon(Sonic Youth), Masaharu Morimoto(Iron Chef) and Masamichi, the architect. Good read.
To the Extreme
I'm not a man who cries easily. This is mostly due to having a low schmaltz tolerance and non-functioning tear ducts. Yet every time I watch ABC's Extreme Makeover: Home Edition, I get choked up. Each week, the show gives a family recovering from tragedy a new home and a new start at life. This is good television. It's both entertaining and heart-warming and it's all brought to you by Sears and Ford and the Olive Garden and Kenmore and Philips and the list goes on.
I understand the need to defray the cost of not only building a new house, but furnishing it, feeding the enormous crew, and taking care of production costs. And truthfully, what company wouldn't want to associate itself with a show that has such a fantastic moral center? But at what point does the product placement become too much? This past week's episode featured an extended scene at the Olive Garden's Culinary Institute in Tuscany, as well as a performance by the singer Jewel, who just so happens to have a new album out, not to mention the countless plugs for Sears throughout the show.
Perhaps I'm sensitive to the in-show advertising because I work in the industry, but it's become so much that it takes me out of the experience. Make no mistake about it, television is a business with enormous overhead. And to do the kind of magic taking place on Extreme Makeover: Home Edition requires someone to absorb part of the expense. But the program is slipping from being a show about family and overcoming odds to an hour-long advertisement for the products featured.
All that being said, I'll continue watching with a box of tissues nearby ... for my allergies. Ragweed is a killer this time of year.
Creative Plagiarism?
When recently browsing Ads of the World, I noticed two sets
of print ads that were suspiciously similar to one another. One set, for Dentyne
Ice, was developed by McCann Ericson, Puerto Rico. The other set, for Voltas AC,
was developed by Euro RSCG, Delhi.
I wonder who thought of the concept first...
Peephole Advertising with Papa John's
Papa John’s Pizza has finally
realized that mailing millions of pizza coupon leaflets to the American public
is not the most effective marketing strategy. With the creative expertise of Quorum/Nazca Saatchi & Saatchi, Papa
John’s has taken an innovative approach to directing marketing with its
deceiving faux delivery boy & pizza appearing at your doorstep. The optical illusion actually works by
affixing a sticker right below the door’s peephole with the image. Already the winner of the Gold Lion for the
best use of alternative media in direct marketing at the Cannes Advertising
Festival, this marketing strategy is sure to stick with consumers.
The Coke Side of Life
Coca Cola recently launched an ad campaign “aimed to drive
consumers to consider the brand as the only beverage option after years
of viewing it as simply another beverage option.” Consequently, Coca Cola recently aired a TV commercial (click the
word here to view) that successfully engages the consumer and characterizes
a whimsical “coke side of life”. Featured
in Adcritic and Adfreak, the commercial illustrates the interior workings of a
Coca Cola machine, a.k.a. the “Happiness Factory.” The “Happiness Factory” is portrayed as an imaginative wonderland
that creates one special Coca Cola beverage at a time, going through great
lengths to ensure its perfection, and ultimately it departs the “factory” with
a cheerful send-off parade complete with cannonballs.
Samsung Blu-ray player finally on the market
HD DVD, the competing format to Blu-ray, seems to be a little rattled by this new release and has instituted a price drop in hopes of boosting sales one last time before the popularity of Blu-ray really picks up (the format is supported by the majority of industry experts).
To get a peak at the Samsung Blu-ray packaging, go here.
Blue faced Cingular Ad man
In this post, "Bad Guerrila is twice as annoying as Bad ads," Adland talks about the their encounter with a blue faced US cellular walking ad-man
where his blue face and annoying habit to yap loudly on a mobile phone
while in transit is paid off with "Talk Until You're Blue in the Face,
with U.S. Cellular." written on his backpack.
Gareth Kay, Planner at Modernista, has also written numerous posts about the fallacy of cutting through the clutter by creating more clutter
Design Taxi List: Best 2005 Websites
Design Taxi has listed their top websites of 2005. Their favorite? Mother London.
See the list here.
Custom Photo ATM Cards
[Via Josh Rubin]
Dutch bank Postbank now offers customers new custom photo ATM cards, called "de paskamer." By uploading a photo via the de paskamer
website, customers can easily create a background of their choosing and
will receive the card in about six working days. It appears the service
is only offered in the Netherlands currently.
Similar services for checks are widely available in the U.S, so wouldn't be surprised if this appears here in the near future.
Vans X Portland Skateparks
[Via Coolhunting]
Local 35 is a two-year old Portland multi-use space that sells independent clothing lines and shows art. Their latest show, opening tonight from 7-10pm, fuses art and fashion, commissioning over 15 artists with customizing a pair of Vans to benefit Skaters for Portland Skateparks. Eric Railton, the man behind Akadia clothing, emblazoned his entry with a wolf (pictured) - the image that seems to be the current animal-of-choice among designers and also appears on one of the tees in his Fall/Winter line. Other participants include Eyeformtion and Brown Sound, and the show runs through the end of November.
Gooooogle Moves into Chelsea
Looks like Google is going to be joining us in Chelsea.
Word on the street is they outgrew their last office space, and as Curbed reports, "leave the extra o's on for "Oh my f-ing God."" Check out their sweet new digs with the AMAZING square footage! (We should bring over pie and welcome them to the 'hood, no?)
Brand Democratization: SB Wear
Here's another example of brand democratization. A new label called SB-Wear produces and designs apparel inspired by a Nike limited edition
release, and color coordinated so that your sneakers match your clothes! And like the shoes, the clothes are limited edition as well.
Check the site here
Yahoo! Think Tank
Put some of Australia and New Zealand's leading creative minds to work for you with Yahoo's Think Tank. Between now and Nov. 17th, submit a brief online anytime, 24/7, and within five minutes you'll receive creative output from the Sydney, Australia-based creative team. Meet the creatives taking turns in the tank, read their blogs, see submissions from around the globe, and even control what type of music they're listening to (at the moment of this posting, Abba's winning the vote). If you choose to develop one of their ideas into an online campaign, you could even win Yahoo's Big Idea Chair award.
Onescreen: Tonight
Tonight, the One Club teams up with Stash DVD magazine to present Onescreen — 60 minutes of
film, commercials, viral, video, and design from 2005. Keeping with the One
Club's commitment to raise the standards of advertising by opening up the medium
to extra-commercial work, this program offers new output from the Designers Republic, Lobo, Nakd, MTV, and PostPanic; music videos from Nine Inch Nails, Alias, and
SoCal's Valley Arena; illustrations from Derrick Hodgson and Dalek; and a rare chance to see what's pumping out of ad
agencies Wieden + Kennedy Tokyo Lab, Modernista!, and TBWA Paris. DJs SMC and DRM keep things
lively all night. (LK)
Event info here
What are you going to be for Halloween
This Halloween, wake up as the king!
Ogilvy publishes blogfeeds
Ogilvy has released a new site called Blogfeeds, an index of blogs they are reading split into various categories such as Ideas, Marketing, Branding, Advocacy. Users have the option to subscribe to the RSS feed of each blog.
It's an interesting PR strategy, and a pretty good idea considering they aren't creating new content, but simply aggregating it.
Current TV is Coming
influx interview: karl carter, current tv 
Current TV is the Al-Gore backed young adult network that launched yesterday.
Back in May, Influx interviewed Karl Carter, Current TV's VP of Marketing.
Karl
talks to us about Current's new advertising model and its radical plan
to involve the consumer in the development of both programming and
advertising.
Is it true Current's ad model is radically different from other networks-if so why?
Actually, the Current ad model is able to work with both traditional and non-traditional spots. We will accommodate the traditional :30 and:60 spots, but we'll also try longer-format ads, up to two minutes in length, and reduce clutter and cluster by running some spots by themselves between programming segments. This has the potential to prevent people with DVR from skipping over our ads, making us "Tivo-proof".
In addition, were also exploring new forms of creative, having our viewers produce spots for our advertisers, which has the potential to more effectively reach the audience they're trying to communicate with.
So far, we're getting a lot of interest.
How does Current intend to connect and engage its audience in programming?
Were already running contests to get Viewer-Contributed Content (VC2) submissions, and with relatively little promotion, weve already received a few thousand submissions. Our latest contest will give the winner a development deal, where well work with them to produce a piece that will air on the network.
In addition, we will utilize grassroots, online and mass media vehicles to reach out and ask people to tell us whats on their minds.
Who do you believe will advertise on the network?
We have already started to receive strong commitments and are in the enviable position of working with cool, smart and passionate leaders in the advertising industry. What is more interesting is that due to developments in the media world, more and more advertisers are producing short-form content or long-form advertising, depending on who youre talking to.
So many advertisers are already interested in what were doing.
Its a great time to be Current, the industry seems ready for some major changes.
Please describe your target consumer?
Our target consumer is authentic, a person who really cares about what's going on in their world. They are 18-34 year-old young adults, both male and female who have graduated from MTV and are looking for more depth, reality and lifestyle appeal in their media.
On April 4, Current's Take Back TV event showed us a glimpse of whod be watching.
People
and artists came out from all over and supported us, artists like Mos
Def, Talib Kweli, Leonardo DiCaprio, Sean Penn, Fuse Green, Goapele,
Michael Franti and Spearhead, along with 5,000 regular people who just
wanted to be part of something and have their voices heard.
Should MTV worry?
Definitely not. People watch MTV for different reasons than Current. We may be reaching similar people, but we're providing completely different programming. Current will show informing, entertaining and thought-provoking content for the 18-34 audience.
We are in the unique position to play a more active and personal role in the lives of our viewers, more than any other network before us, by deeply connecting our viewers with what's going on in their world, and thanks to our VC2, in their voice. We're not here to be a better MTV, were here to be ourselves.
Soon In Japan, It'll Be Raining Ads
 Yoko Ishii, a chief researcher of Japan's telecommunication giant NTT's Cyber Solution Laboratory shows round-shaped advertisement on her palms, which come down from the ceiling by projector at the laboratory in Yokosuka, outside Tokyo, 21 July 2005. Ishiii developed a prototype model of 'information rain' system as a CCD camera tracks the entrants' movements and sends the data to connected computers. Then the projector shoots out a round-shaped advertisement -- which can scream words such as 'SALE!' -- right onto their hands. AFP Photo by Yoshikazu Tsuno |
by Miwa Suzuki
Researchers are working on "information rain", taking advertisements to the realm of mock meteorology.
A projector on a tall tripod
shows images of raindrops hitting the ground and making ripples, in
hopes that people will enter the "rainy" area and hold out their palms.
A camera tracks the entrants' movements and sends the data to connected
computers. Then the projector shoots out a round-shaped advertisement
-- which can post words such as "SALE" -- right onto their hands.
NTT Cyber Solution Laboratories, run by telecom giant Nippon Telegraph
and Telephone (NTT) in the port city of Yokosuka south of Tokyo,
believes the "rain" can be a perfect draw for customers.
"It's quite natural that you hold out your palm when it starts
raining," said Yoko Ishii, a chief researcher in the human interaction
project.
"People jot things down on their palms. The palm is the information tool closest to humans," she said.
Much as the Internet gave way to unique pop-up
and interactive advertisements, the new technology can develop in its
own fashion to find ways to make the hand ads more attractive, she said.
"Advertisements are usually something that's given to you, but it would
be different if they showed up on your palms. You would feel more
familiar with the message that appears in your personal area," she said.
An advertisement on the body would help convince people that the message is really meant for them, she said.
The "rain" can also be put to use to guide customers to specific
stores. The direction of the projected image can change in tandem with
how the person moves, meaning he or she can always get the message in
the right angle.
The system can also be equipped to show motion pictures, Ishii said.
"This may also be able to be used during the wait at amusement parks in
the future," letting people in long queues enjoy animations or movies
on their palms as they move ahead, she said.
Ishii said the team wanted to put the system to practical use in several years.
One of the problems yet to be solved is how to make the message last
longer than the rain. Ishii said researchers were looking for ways to
let people bring back the information on their palms if they so choose.
It is already common for Japanese mobile telephone users to take
snapshots of special tiny images on print advertisements that guide
them to Internet sites offering more detailed information.
Dentsu, Japan's largest advertising agency, estimates that the nation's
advertising market was worth 5.85 trillion yen (53 billion dollars)
last year.
And the industry is continually getting more high-tech.
A recent study by Dentsu Communication Institute, an affiliate of the
ad agency, said the Internet would take over from radio in 2007 as a
bigger advertising medium, although it would still remain behind
television and newspaper ads.
Yokosuka, Japan (AFP) July 24, 2005
After being bombarded by commercials on the way to work and watching promotions pop up on the Internet, the Japanese consumer could soon be hit by advertisements where they least expect it: on their hands.
Australian Brewer Launches 'Freaking Huge Big Ad'
[Adrants] Australian brewer Carlton Draught, a division of Foster's, has created and amazingly different, brilliantly funny beer ad, called "It's A Big Ad," that, while poking fun at the beer ad category, and advertising in general, gets its message across quite effectively. If anything, it gets points for just being different.
The ad was produced in New Zealand by Animal Logics, the company that worked on the Matrix movies and was created by George Patterson Partners.
'Viral' Advertising Spreads Through Marketing Plans
Check out this article from USA Today which outlines the increasing importance and use of viral campaigns in the marketing industry. The article offers, "The key to effective viral: Create and execute an idea that's intriguing enough to get consumers to interact," and ends with a summary of some of the industries latest and greatest viral campaigns.
Clients want smaller, more innovative boutiques
Check out this article
from the business section of Monday’s Times. The focus is on how clients are demanding more creative, and
innovative ideas from the large ad agencies
This creates a greater demand for smaller, more innovative marketing boutiques.
Audi’s New Viral Campaign
To launch its new A3 model, Audi of America and
McKinney & Silver developed a fictitious multimedia auto-theft drama called
the “Art of the Heist”. The campaign
kicked-off with a set-up crime scene at the Manhattan Audi Dealership, complete
with a broken glass door, police tape, and security guards, where a new A3 was
supposedly stolen. After plastering posters seeking information about the
stolen car around major US cities, the campaign launched into a complex
web-based mystery that follows fictitious characters connected to the heist. As
of May 9, the campaign will have acquired over 125,000 followers on the primary
website, and various spin-off sites that have since been created.
Check out some of the video feeds here.
