SAW a good idea

Ford Takes the FREEway, too!

Great article this morning on Mediapost about Ford's new Fiesta giveaway.  Yes, I said it.  Fiesta giveaway.  Not like a party that they will throw you and your favorite five people, like a brand new car model you get to drive for FREE for six months.  And I mean FREE -- they even cover your gas and insurance.

100 people will be picked from their video entries to the site fiestamovement.com to become Fiesta agents.

Says Ford:

"We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride."

Think you have what it takes?  Well, you'd better make a video fast, because they've already had over a 1,500 entries to the competition.  Luckily, they are already showing off their favorite videos on the site, so I'd recommend checking those and improving their methods for your own benefit.  Judging from their three favorites, I think they are favoring personality and popularity over editing skills.

Lion Brand Gives It Away

Lion Brand Yarn has a great method for keeping their customers engaged: free pattern sharing. 

The Lion Brand website has over 2,000 free knitting, crocheting, and yarn craft patterns.  They also offer videocasts of how tos, a wealth of free information for anyone who knits, crochets, or wants to learn how. 

This is a great resource worth sharing!